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Why Still ON. exists

Caffeine,without the can.

Black-and-white, direct flash: a cyclist in a silver helmet and dark glasses stares into the lens.
  1. 01

    The day moved.

    Work, training, travel, whatever comes after. Most days no longer happen in one place.

  2. 02

    The caffeine didn’t.

    It still mostly comes as a drink: a cup to find, a can to carry, something to finish.

  3. 03

    So we made it smaller.

    One thin strip with 50 mg of caffeine, sealed in a sachet smaller than a credit card. On your tongue, and it dissolves.

Not a better coffee.A different format.

Still ON. doesn’t replace the drink you love. It is for the moments a drink is in the way: no cup, no can, no mixing, and the amount printed on every sachet.

The day isn’t done. That is the feeling. Caffeine, without the can. That is the product.

See the strips

The dayisn’tdone.

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